Mostly touches: language
This one is about the talk it quietly crowds out.
A TV running in the background pulls a surprising amount out of a room. Christakis and Schmidt found it lowers both how much parents and children talk and how rich that talk is, even when no one is watching. Your child isn't being harmed by the pictures so much as missing the conversation those minutes would have held.
One tweak: turn it off when no one is actually watching. Quiet rooms leave more room for your child to say something and for you to answer.
Mostly touches: attention (briefly)
Likely a short-term wobble, not lasting damage.
Lillard and Peterson found a fast, frantic cartoon left preschoolers temporarily worse at focus and self-control right afterward. The key word is temporarily. It was measured minutes later, and the claim that fast shows permanently rewire attention is not well supported. Pacing and what comes next matter more than banning cartoons.
One tweak: if you notice a rough patch after a particular show, follow it with something calm (blocks, a snack, outside time) rather than straight into the next demand.
Can support: language
This is closer to how kids actually learn.
Watching together and talking about what's happening, joint media engagement, is one of the few screen setups research treats kindly for vocabulary. A slower show gives your child time to notice things, and your comments turn a passive minute into a small conversation.
One tweak: narrate and connect it to real life. "That's a tractor. We saw one at the farm, remember?" The bridge to the real world is where the learning sticks.
Mixed: depends on what it replaces
"Educational" is a label, not a guarantee.
Some apps are thoughtfully built; plenty are mostly stimulation with a learning sticker. For young kids, even good content usually teaches more when an adult connects it to the real world. The bigger question is what the solo time is replacing. Free play and conversation are where a lot of early attention and language get built.
One tweak: now and then, sit alongside and talk about what they're doing, and keep an eye that the app isn't eating the play and talk it sits next to.
The friendly exception
This one is real interaction that happens to be on a screen.
Video chat is the partial exception to the video deficit. When a grandparent laughs back, answers, and responds to what your child just did, the exchange behaves like a real conversation: contingent and back-and-forth. That's the ingredient passive video is missing.
One tweak: nothing to fix here. Help the call stay a real exchange (peekaboo, showing a toy, naming things together) rather than a screen your child just stares at.